The brief was to launch Lacons bold and vibrant new look and feel for their core range of beers. Modernising the brand, but at the same time not forgetting their rich heritage dating back to 1760.
With our pre-existing knowledge of the brewing industry, we were able to submerge ourselves in understanding their ethos, culture and aspirations.
We created a full mix of marketing activities, including creative strategies, community-driven campaigns and generation of additional assets.
Implementing these to connect and communicate with new and existing consumers, filtering the right audience to increase brand awareness and most importantly ROI.
Our little black book