For a long while, the only way of getting eyeballs on your company LinkedIn page was to share your company page URL i.e. ours is linkedin.com/company/eastworks.
Until recently, company pages on LinkedIn weren’t a big thing. It was largely about the individual users and their stories. Naturally, the larger companies had decent traction, but for ‘normal’ sizes businesses, it was trickier to get followers.
As a recent update, you can now invite your LinkedIn connections to follow your LinkedIn Company page. The feature is not yet available to everyone but expect it to be rolled out to all companies soon.
In order to share your company Linked page, go to your company page and click on ‘Admin tools’ and the option will appear under the ‘extend your reach’ section.
When you invite someone, the invite will appear in ‘My Network’ / ‘Invitations’.
Like everything in marketing, there is a good side and a poor side; it’s a really good way to drive traffic to your company page and increase your followers. The downside is that we could see a decline in content displayed from individuals, instead we’ll likely be seeing more blurb from faceless companies a la Facebook.
It’s likely that LinkedIn has been slow to the party on this feature due to the very fact that LinkedIn is more about the people than the companies, so it’ll be interesting to see how the community reacts and subsequently engages with business pages as a result of this roll-out.
As more and more people start to get access to this feature in the coming months, have a think how you plan to use your page as a tool to communicate when you start inviting your contacts.
So, is your page up to date, does it look and feel the same as your other online assets in terms of brand and appearance, and is the content you are sharing appropriate for LinkedIn?
Users can opt-out of receiving Linkedin company page invitations through their network settings.